Extended Marketing Mix Essay Example for Free

Broadened Marketing Mix Essay Propelled on third of October 2009 by the McLaren’s Group which has been a name with extraordinary enthusiasm towards progress of engine sports in Sri Lanka, Speed Drome (Pvt) Ltd. is each Pro/Go-karters paradise on earth. Situated in the midst of green field in closeness to the parliament complex and Buddhadasa play ground in Battaramulla, Speedrome is a completely prepared and expertly fitted race track which incorporates 19 go-karts, electronic planning and scoring frameworks, expertly prepared staff, assigned onlooker regions and cooled VIP exhibition, just for the sole purpose of giving their clients the best experience that they can offer. Go-karting might be Speed Dromes principle item yet they haven’t halted there most definitely, with a games bar and a lavish parlor. These two extra administrations are given to clients to have gatherings or any corporate occasions. Speed Drome additionally has showed a drive in giving a pool to take into account observing corporate officials and prominent ways of life. With respect to the little children, Speed Drome has ventured to make a kiddies race track too. To lay it out plainly, Speed Drome plans to be not just a fascination for Pro/Go-kart darlings all over the place yet in addition to furnish the whole family with recreation exercises and amusement. Speed Drome has increased a lot of notoriety since the time its dispatch, with a presentation kart race in which the interest of Yoshitha Rajapaksa, Aravinda De Silva the previous cricketer who is a sharp devotee of engine vehicles alongside the woman racer S.A. Lakshika and Jackson Anthony were noted. Karting titles, for example, Speed Drome All Island Karting Championship Rounds 1-3 hotshot precisely what Speed Drome is about the same number of expert recipe one drivers participate in these rivalries showing the genuine expertise engaged with Go/Pro-karting, while at the same time pulling in much progressively likely clients and prompting other karting titles. At long last the major in addition to point for Speed Drome is the way that it is the unrivaled Go/Pro-Karting office in Sri Lanka so far and with its additional benefits Speed Dromes future appears to be exceptionally productive with all the important gauges being kept up. The Extended Marketing blend 1. Item In a help association, the item is alluded to the administration being conveyed to the customer which is elusive, indistinguishable, variable and short-lived. The speed Drome (Pvt) Ltd. (Index 1) offers an assortment ofâ services which can be clarified regarding diversion, relaxation and experience. Their fundamental spotlight is on furnishing their clients with the experience of genuine Pro-Kart hustling (Appendix 2) and notwithstanding that other amusement and relaxation administrations are likewise given, for example, the Kiddies track, (Appendix 3) the games bar (Appendix 4) and the pool (Appendix 5) alongside the Luxurious Lounge (Appendix 6). The idea of the administration regarding: Impalpability: True administrations are immaterial. In this way when you leave Speed Drome there is just a single memory or the experience that remaining parts, which is riding an ace kart at the main accessible spot in Sri Lanka. A few components are unmistakable, for example, the karts utilized, the swim pool and so forth., however the center advantage of the buy isn't, and that is the sheer understanding of riding a star kart and feeling its speed. Indistinguishability: The administration gave by Speed Drome is indivisible as the physical nearness of a client is basic in this administration. In any case, with the assistance of its physical assets the general help happens when just the customer that is the individual keen on riding an expert kart meets the specialist co-op. Perishability: Karting or some other help gave by the organization must be devoured when advertised. It can't be delivered now for utilization at a later stage/time nor would they be able to be held or loaded in light of the fact that the estimation of this administration exists right when it is required. Fluctuation: This administration is exceptionally factor since Speed Drome is the main specialist co-op for kart hustling in Sri Lanka presently. It has its own one of a kind normalized quality which can't be contended with another type of diversion administration, as it gives a novel and an exceptional encounter. The previously mentioned attributes characterize the administrations they give which pull in youths and veteran drivers the same. 2. Cost Valuing is one of the most significant promoting blend choices and it is the main showcasing blend variable that produces incomes. Speed Drome (Pvt) Ltd. is a benefit and cost situated association. Their primary goals are to: * Maximize their benefits, * Achieve an objective rate of profitability, * Recover venture costs over a specific timeframe And to, * Generate volume in order to drive down expenses. Speed Drome doesn’t seek after the state of affairs or deals arranged destinations as it is the main association has practical experience in this specific industry in Sri Lanka. Because of a similar explanation Speed Drome follows the value skimming system. Their costs for all the administrations are generally high (despite the fact that they don’t have rivals in a similar industry) contrasted with the other amusement structures in the market. This is because of the administration quality, picture and to forestall contenders enter the market without any problem. Coming up next are the current costs connected to the administrations being given by Speed Drome: * Pro-Karting/Go-Karting (10 minutes) Rs. 750 * Happy Hours Karting (each Tuesday 3pm-8pm) Rs. 500 * Swimming pool charges (boundless) per individual Rs. 450 * Membership Benefits: * Membership free Rs.15000 * Rs. 750 tickets for Rs.500 * Kart mentor sum Rs.1500 for Rs.1000 * Members can utilize pool free, extra visitor with individuals charged just Rs. 250 each * 10% rebate for corporate bundle with completely utilization of pool and diversion territory. Moreover the race expenses, uncommon occasion charges and preparing program expenses are charged. 3. Spot The spot some portion of the advertising blend is the place the client gets the administration or where the administration is found. Speed Drome is Located in nearness to the Parliament Complex and Bhuddhadasa Play Ground, in Battaramulla. It has arranged itself around significant urban areas, for example, Colombo, Rajagiriya, Nugegoda and Pitakotte which are for the most part profoundly local locations have all been thoroughly considered cautiously by Speed Drome the board before development. This is to support their objective market which is essentially the privileged of network in light of the fact that in spite of the fact that the expense for riding a Go-Kart (which is something uncommon to do in Sri Lanka) appears to be sensible to the extent the expense for keeping up the Karts and hardware required go, Unfortunatelyâ though for most of Sri Lankan’s the cost to pay for such an encounter is profoundly absurd. The zone where the Arena (or office) has been based on is amazingly huge and praises the Track well indeed and to add to this the lavish landscape encompassing the Speed Drome gives this track a novel vibe to it. Speed Dome’s area has one increasingly significant advantage which is that it’s only a drive away from the urban communities encompassing it as well as from other significant urban areas in the region like Colombo and Dehiwala and so on. Over all the choice to fabricate Speed Drome where it is an incredibly all around thought and vital move which has appeared and is yet to continue acquiring results. 4. Advancement Advancements have become a basic factor in the administration promoting blend. Administrations are anything but difficult to be copied and subsequently it is commonly the brand which separates an assistance from its partner. As referenced under the theme ‘Place’ Speed Drome’s showcasing blend carters to a chose fragment, which is known as Niche promoting. Its administration is tied in with giving diversion to the individuals who want the ‘need for speed’. What better approach to convey about this sheer experience which can be picked up at just one spot in Sri Lanka other than advancing the administration? The conspicuous upper hands Speed Drome has are: * Service Differentiation The main office that gives karting involvement with Sri Lanka. * Image Differentiation Karts which are just accessible at Speed Drome in Sri Lanka and the extraordinary logo itself recognize the administration gave. How Speed Drome breaks through to the client The principle goal of Speed Drome is to make the potential clients very much aware about their new help. Subsequently the accompanying techniques are mostly used to advance their administration * Weekly offered extraordinary karting hours * ‘Happy Hours’ Every Tuesday from 3pm-8pm (Rs.750 tickets at Rs.500) (Reference section 7) * Karting rivalries * Thank God its Race Day Competition (Appendix 8) * All Island Karting Championship (Appendix 9,10) * Exhibition kart races of famous people (Appendix 11) * Publications * News Paper notices Ex: Daily Mirror, Sunday Times, Sunday Observer * Magazines Ex: Things to do in Colombo, Esteem, Hi and so on. * Online Advertising * Social system gatherings Ex: The authority Facebook Group with most recent updates. Twitter and so forth.

How to Extract Caffeine From Tea

Step by step instructions to Extract Caffeine From Tea Plants and other regular materials are wellsprings of numerous synthetic concoctions. Once in a while you need to confine a solitary compound from the thousands that might be available. Here is a case of how to utilize dissolvable extraction to detach and clean caffeine from tea. A similar guideline might be utilized to remove different synthetic compounds from common sources. Caffeine From Tea: Materials List 2 tea bagsDichloromethane0.2 M NaOH (sodium hydroxide)Celite (diatomaceous earth - silicon dioxide)HexaneDiethyl ether2-propanol (isopropyl liquor) Technique Extraction of Caffeine: Open the tea sacks and gauge the substance. This will assist you with deciding how well your method worked.Place the tea leaves in a 125-ml Erlenmeyer flask.Add 20 ml dichloromethane and 10 ml 0.2 M NaOH.Extraction: Seal the cup and tenderly twirl it for 5-10 minutes to permit the dissolvable blend to enter the leaves. Caffeine disintegrates in the dissolvable, while the vast majority of different mixes in the leaves don't. Likewise, caffeine is more solvent in dichloromethane than it is in water.Filtration: Use a Buchner channel, channel paper, and Celite to utilize vacuum filtration to isolate the tea leaves from the arrangement. To do this, hose the channel paper with dichloromethane, include a Celite cushion (around 3 grams Celite). Turn on the vacuum and gradually pour the arrangement over the Celite. Wash the Celite with 15 ml dichloromethane. Now, you may dispose of the tea leaves. Hold the fluid you have gathered it contains the caffeine.In a smoke hood, tenderly warmth a 100 -ml container containing the washings to vanish the dissolvable. Filtration of Caffeine: The strong that remaining parts after the dissolvable has dissipated contains caffeine and a few different mixes. You have to isolate the caffeine from these mixes. One strategy is to utilize the distinctive solvency of caffeine versus different mixes to sanitize it. Permit the measuring utencil to cool. Wash the unrefined caffeine with 1 ml segments of a 1:1 blend of hexane and diethyl ether.Carefully utilize a pipette to expel the fluid. Hold the strong caffeine.Dissolve the polluted caffeine in 2 ml dichloromethane. Channel the fluid through a flimsy layer of cotton into a little test tube. Flush the container twice with 0.5 ml segments of dichloromethane and channel the fluid through the cotton to limit the loss of caffeine.in a smoke hood, heat the test tube in a warm water shower (50-60 Â °C) to dissipate the solvent.Leave the test tube in the warm water shower. Include 2-propanol a drop at once until the strong breaks down. Utilize the base sum required. This ought to be close to 2 milliliters.Now you can expel the test tube from the water shower and permit it to cool to room temperature.Add 1 ml of hexane to the test tube. This will make the caffeine take shape out of solution.Carefully expel the fluid utilizing a pipette, leaving the re fined caffeine.Wash the caffeine with 1 ml of a 1:1 blend of hexane and diethyl ether. Utilize a pipette to expel the fluid. Permit the strong to dry before gauging it to decide your yield. With any cleansing, its a smart thought to check the dissolving purpose of the example. This will give you a thought of how unadulterated it is. The liquefying purpose of caffeine is 234 Â °C. Extra Methods Another approach to remove caffeine from tea is to blend tea in boiling water, permit it to cool to room temperature or underneath, and add dichloromethane to the tea. The caffeine specially breaks down in dichloromethane, so on the off chance that you twirl the arrangement and permit the dissolvable layers to isolate. you will get caffeine in the heavier dichloromethane layer. The top layer is decaffeinated tea. On the off chance that you expel the dichloromethane layer and dissipate the dissolvable, you will get marginally debased greenish-yellow crystalline caffeine. Security Information There are risks related with these and any synthetics utilized in a lab system. Make certain to peruse the MSDS for every synthetic and wear security goggles, a sterile garment, gloves, and other suitable lab clothing. When all is said in done, know the solvents are combustible and ought to be avoided open blazes. A smoke hood is utilized in light of the fact that the synthetic concoctions might be aggravating or harmful. Keep away from contact with sodium hydroxide arrangement, as it is harsh and can cause a substance consume on contact. In spite of the fact that you experience caffeine in espresso, tea, and different nourishments, it is poisonous in generally low dosages. Dont taste your item!

How to Start Your First Essay Topic

How to Start Your First Essay TopicThe thought of starting your first writing assignment with an exploration essay will seem out of place. However, there are many different ways that you can use your first essay topic to start to learn more about yourself and write about you.What does a standard essay typically include? A well written essay typically includes information about the writer. It will include their name, their job title, and the school they are attending. They will also be giving some personal information about themselves such as their hobbies, interests, and favorite color.However, a good writer does not have to include this information. Instead, a good writer can start with a goal in mind.Research is important when you are researching something that you want to talk about. You have to take the time to find what you need to talk about in order to give it justice. You also need to know the information about yourself that you want to provide to others, and research is the most efficient way to get it for you.However, exploring exploratory essay topics allows you to learn more about yourself as well as about your own ideas. It allows you to choose topics that you are interested in, but is also helps you to be able to find topics that you are not so interested in.When you explore a topic, you will find that you can write about it without really knowing anything about it. The topic will not even matter much to you. After all, you are not writing for anyone but yourself, and you can fill in the blanks on your own by simply writing from your own point of view.If you are having trouble with writing exploration essays for school, you can get help from a writing teacher or a writing tutor who can help you with writing exploratory essay topics. Writing tutors usually write essays in addition to homework. They also give good advice and tips for writing successful essays.However, if you do not have access to someone that can help you with exploratory essay topi cs, there are some other ways that you can get started with a topic. You can do some research on your own, or you can read other articles and other writers to get a feel for the type of topic that you would like to write about.

Abortions An Epidemic Of Botched Abortions - 853 Words

In Zambia abortions is illegal leading to an epidemic of botched abortions, therefore legal abortion should be instituted to protect the health and safety of the mother. The government lacks support. Driven by poverty and greed, many government officials are among practitioners of the corruption. They provide their people with resources but do not make it fully accessible to them. â€Å"Facilities are designated, but there are no people to provide the services,† said Mfundo Mabenge, head of obstetrics and gynecology at Port Elizabeth’s Dora Nginza Hospital. Having the tools forth completing a task is one thing, but having the knowledge of knowing how to accomplish it is another. The lack of educated individuals basically puts these facilities to waste. If the money that the government spends each year on botched abortions was put towards educating health professionals so that proper procedures could be performed, millions of wasted dollars could be saved. Mortality rate is extremely high due to botched abortions. Two years after abortion became legal in South Africa, the number of deaths among pregnant woman who underwent the procedure fell precipitously by 90% between 1998 and 2001, according to the South African Medical Journal. Research shows that once abortions were legalized in other countries, the death rate decreased and saved plenty of money. Poor health services are also a risk factor in abortions in Zambia. With abortions being outlawed, when a woman wants to get anShow MoreRelatedMargaret Sanger And The Issue Of Reproductive Health2035 Words   |  9 Pageswomen who were having multiple births. The number of women who died during childbirth in 1900 was six to nine in every 1000, while one in five children died within their first five years. (Achievements in Public Health, 2000) This was not seen as an epidemic, however, except by one woman, Margaret Sanger. Sanger believed that women deserved the right to choose and cont rol their reproduction while offering safe methods of birth control. This paper examines the life of Margaret Sanger, provide informationRead MoreHsm 542 Week 12 Discussion Essay45410 Words   |  182 PagesDuring a surgery the doctor leaves a sponge inside your body is an unintentional tort. The doctor did not intend to leave the sponge inside. It is negligence. Example of intentional tort- Selecting an unqualified doctor to perform the procedure of abortion is an intentional tort. Depending on the outcome, this intentional procedure can be a civil or criminal tort.  (from: http://www.answerbag.com/q_view/1848990 ) | | | | | RE: Example of intentional and unintentional tort | Lloyreen Moss |Read MoreBhopal Gas Disaster84210 Words   |  337 Pagesremain in the shelves waiting for either government institute or private one to take up some sort of research. The foetuses belonged to pregnant women who died immediately after the gas leak on the night of December 3, 1984, or those who underwent abortions after the tragedy. `I am not legally bound to preserve them but I took it as a social and moral responsibility, said Dr DK Satpathy, the institute s director. No one has shown interest, though I have repeatedly written to the state government andRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesbut cool or aloof. c. Ignore the person and try to avoid him or her. DEVELOPING SELF-AWARENESS CHAPTER 1 47 7. When I am in the company of two people who have diametrically opposing points of view about an issue (for example, politics, abortion, war) and are arguing about it, I . . . a. Find something upon which they can both agree and emphasize it. b. Encourage the verbal battle. c. Suggest that they stop arguing and calm down. 8. When I am playing a sport and the game comes down to my

Various Types Of Literary Devices - 1182 Words

Many authors use different types of literary devices in order to communicate with their audience to portray their perspectives on real world problems or messages through the novel. Messages found in children’s books could be as simple as being kind to one another. The messages or the author’s perspectives found in adult novels could have more meaning to it. These messages could be about real world problems that exist today or in the past. Some authors could have strong opinions about these real life problems and express their opinions through their novels. For example, a real world problem that is often portrayed in novels is the roles of gender and their independence. According to the online dictionary, gender roles can be defined as, â€Å"the public image of being male or female that a person presents to others†. Independence can be defined as, â€Å"freedom from the control, influence, support, aid, or the like, of others†. In the early 1900s down in t he South, gender roles and their independence was very prominent. Women who were white started to gain more independence, and their low paying jobs gave them a little more freedom. They started to develop their own identity instead of being identified by their husbands. While women who were African Americans did not get the same independence that white women got.They were still being identified based on their husbands, and they still had do all the responsibilities of a mother and will do the same things as men, like working on theShow MoreRelatedIrony In Fahrenheit 4511150 Words   |  5 Pagesare not vague or predictable. The book Fahrenheit 451, is a literary work with various unanticipated incidents; termed ironies. The main character named Montag, is the cause of these ironies. More than one type of irony is identified. There are several literary devices used in short stories, novel, poems, and other literary works; approximately thirty of those literary devices are used in Fa hrenheit 451. However, of all the literary devices used to write stories and literature works, irony is one ofRead MoreCreative Writing Is An Entertaining Activity874 Words   |  4 Pagescreated in the mind that break the laws of the universe. With a multitude of forms, the type of creative writing--a poem, a short story, or maybe a play--decides the beginnings of a story. For some, creative writing is an entertaining activity, which has no restrictions, and can reveal everyday problems. Primarily, creative writers have an abundant amount of reasons behind why they choose to write this type of narration, but the simple and obvious reason is that it is an enjoyable pastime. AllRead MoreImportance Of Literary Devices Of Things Fall Apart By Chinua Achebe1626 Words   |  7 PagesThe importance of literary devices in Things Fall Apart by Chinua Achebe. Good afternoon Mr Wilson and fellow classmates. Today I will be discussing the utilisation of various literary devices to globalise themes within Things Fall Apart. Achebe employs various themes within Things Fall Apart to describe Okonkwo flaws and his struggle in Umofia however, how does Achebe link these themes universally? Ostensibly, the novel seems to target a very specific audience: researchers who have studied NigerianRead MoreLiterary Language And Everyday Language1530 Words   |  7 PagesLiterary Language and Everyday Language What is a Language? At first glance, the question about what is the language might be strange, because we have been using language extemporarily, unconsciously for centuries ago. Nevertheless, the language is the essence difference between human beings and animals, due to what language offers to humans. It enables them to have a history and live the present as well as for planning for the future. furthermore, it is our major tool to communicate ,expressRead More 18th Century Literature Essay648 Words   |  3 Pages 18th Century Literature nbsp;nbsp;nbsp;nbsp;nbsp;The 18th century is a period of great literary works. The styles are different throughout the period, but the unity of the work is still present. Much of this period focused on public and general themes, until the Pre- Romantic era when literary works began to focus upon personal expression. 18th century literature can be broken down into three main parts: the Restoration, the Age of Pope, and Pre-Romantics. nbsp;nbsp;nbsp;nbsp;nbsp;TheRead MoreLiterary Analysis : The Raven By Edgar Allan Poe727 Words   |  3 Pagesno mortal ever dared to dream before (19-20)†. 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Alternatively, writers may use

Television Shows Influence On Gender Roles Essay - 912 Words

Most of us are born with an assigned biological sex, however how we choose to perform our gender is up to us (Eckert and McConnell- Ginet). In the case of television shows, how characters perform their genders is up to the script writers. Media, specifically television shows, plays a sizable role in creating and enforcing gender norms because of its wide range of influence. Many popular television shows tend to exaggerate gender roles by making actors either overplay or underplay the gender that goes with their assigned sex. While the actions of the characters play a large role in these dramatizations, their phonology, syntax, and semantics also play a role. In conversation below, an excerpt from How I Met Your Mother, these linguistic elements describe to what extent the characters perform their respective genders. Lily: (screaming) Whoo! Marshall: (quietly) Lily, volume. Use your indoor â€Å"whoo.† Lily: Sorry. (softly) Whoo. It’s just they kissed! They’re finally a couple. (Gasping) Oh my god you guys, this is our first double date! First of millions! What if our kids get married? Oh, I love this! Barney: Yeah†¦ Lily, listen. Robin: Barney’s awesome. Barney: Robin is more than just awe â€Å"some.† She’s awe â€Å"quite-a-bit.† She’s awe â€Å"a whole darn lot.† Lily: Wait, what are you saying? Robin and Barney: (muttering) Robin: We’re just not feeling it right now†¦but we’ll totally still be friends. Barney: Oh yeah. Lily: Is it something I did? Robin: Oh no. No no no. God, no. Lily,Show MoreRelatedMass Media And Gender In The 1950s752 Words   |  4 Pagesmedia has influenced gender norms in the United States since the 1950’s when television became a household phenomenon. 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Coming of Age Experiences free essay sample

Compares coming-of-age experiences of short stories male protagonists. A by John Updike, First Confession by Frank OConnor The Sky Is Gray by Ernest Gaines. Three short stories, John Updikes A, Frank OConnors First Confession, and Ernest J. Gaines The Sky Is Gray, all deal with the coming of age of their young male protagonists. To one degree or another, the stories protagonists experience an initiation of sorts into the harsher realities of life. This study will discuss the similarities and differences of the coming of age experiences of the three protagonists. Sammy, the teenager in Updikes story, quits his job as a grocery store clerk as a sign of support for three girls who are insulted and demeaned by his boss, and as a result he recognizes how hard the world was going to be to me hereafter (Updike 67). James, the boy in Gaines story, accompanies his mother to the dentist, experiences a number of harsh realities about life, particularly about the prejudice and hardships faced by blacks in

The Leader Essay Example For Students

The Leader Essay In a crisis, a persons true colors emerge. The weak are separated from the strong and the leaders are separated from the followers. In John Steinbecks novel The Grapes of Wrath, the Joad family, forced from their home in Oklahoma, head to California in search of work and prosperity only to find poverty and despair. As a result of a crisis, Ma Joad emerges as a controlled, forceful, and selfless authority figure for the family. Ma Joad exhibits exelent self-control during the sufferings and frustrations of the Joads journey. Ma knows that she is the backbone of the family, and that they will survive only if she remains calm. Ma keeps her self-control when Ruthie tells some children about Toms secret. The family becomes nervous and enraged over the situation, but Ma restores order by handling the situation in a calm and collected manner. If Ma were to ever show fear, the family would most likely collapse. For, Old Tom and the children could not know hurt or fear unless she acknowledged hurt or fear. Thus, if Ma acts as if everything is all right, then the family will assume everything is all right. Most members of the family openly express their doubts or fears. Ma may be just as frightened as the rest of the family, but she always maintains a front for the rest of the family. When Ma had fears, She had practiced denying them in herself. This extraordinary self-control helps to keep the Joad unit together an d alive. Ma, like all leaders, must be forceful for things to work in her favor. Numerous situations occur in which Ma must be forceful or relinquish her role as the head of the family. Her forceful leadership occurs once when the family, without Mas consent, agrees to leave Tom and Casey behind to fix the Wilsons car. Ma feels this will break up the family and uses a jack handle to prove her point. It is at this point Ma replaces Pa as the official head of the family. Mas forceful leadership also surfaces when she threatens a police officer with a frying pan and when she decides for the family to leave the government camp. In both situations Ma must use force to achieve her objectives; in both situations, she emerges victorious. Eventually, Pa becomes angered because of his loss of power to a woman and says in frustration, Seems like times is changed. Mas will and forcefulness help her to be the steadfast leader her family needs in its darkest hour. We will write a custom essay on The Leader specifically for you for only $16.38 $13.9/page Order now Mas selflessness emerges as her most important quality as the leader of the family unit. Often Ma sacrifices her own well-being for that of the family. For example, Ma risks her mental well-being when Granma is dying. The family stops at the California border, and Granma is dead. Ma fears that if she tells the guard, the family might not be allowed to enter California. She lies to the guard, saying Granma feels very sick and needs a doctor. She spends the rest of the night lying beside the body, waiting until it is safe to tell the family. In response to the situation, Ma says miserably, The fambly hadda get acrost. Mas selfless qualities are also expressed by her actions toward Jim Caseys ideals. Casey feels that all is holy, and everything is a holy action. In nearly every action, Ma shows concern for her familys needs and sometimes, when the situation arises, the needs of strangers as well. Also, Casey believes in an oversoul, and Mas selflessness embraces this concept. Ma thinks of everyone as if she is thinking of herself, making her one with the whole community, thus fulfilling the oversoul concept. Mas sacrifice of her needs for those of the family is a subtle yet powerful method of her leadership of the family unit. .u891ac45dc54f8ef921f111eb56322dff , .u891ac45dc54f8ef921f111eb56322dff .postImageUrl , .u891ac45dc54f8ef921f111eb56322dff .centered-text-area { min-height: 80px; position: relative; } .u891ac45dc54f8ef921f111eb56322dff , .u891ac45dc54f8ef921f111eb56322dff:hover , .u891ac45dc54f8ef921f111eb56322dff:visited , .u891ac45dc54f8ef921f111eb56322dff:active { border:0!important; } .u891ac45dc54f8ef921f111eb56322dff .clearfix:after { content: ""; display: table; clear: both; } .u891ac45dc54f8ef921f111eb56322dff { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u891ac45dc54f8ef921f111eb56322dff:active , .u891ac45dc54f8ef921f111eb56322dff:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u891ac45dc54f8ef921f111eb56322dff .centered-text-area { width: 100%; position: relative ; } .u891ac45dc54f8ef921f111eb56322dff .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u891ac45dc54f8ef921f111eb56322dff .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u891ac45dc54f8ef921f111eb56322dff .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u891ac45dc54f8ef921f111eb56322dff:hover .ctaButton { background-color: #34495E!important; } .u891ac45dc54f8ef921f111eb56322dff .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u891ac45dc54f8ef921f111eb56322dff .u891ac45dc54f8ef921f111eb56322dff-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u891ac45dc54f8ef921f111eb56322dff:after { content: ""; display: block; clear: both; } READ: Was he Sane? EssayIn the Joads hour of darkness, Ma emerges as their savior. Mas success can be attributed to superb self-control, forcefulness, and selflessness. Just as Ma leads, Pa is shown to be no more than a reluctant follower. In a crisis, a persons true colors show. Some people run and hide, some step aside to follow, and a select few step up

The Accounting Scandal at WorldCom Essays

The Accounting Scandal at WorldCom Essays The Accounting Scandal at WorldCom Paper The Accounting Scandal at WorldCom Paper WorldCom is a telecommunication company that evolves from a merger between Long Distance Discount Services, Inc (LDDS) and Advantage Companies in August 1989. Eight years later in 1997, WorldCom announced another multi-billion merger with MCI Communications that was worth US$37 billion. The mega merger became the largest merger in terms of value in the 20th century. Unfortunately, after the acquisition of MCI, telecommunication industry experienced a downturn that forced telecommunication companies to restructure their finance. The situation also occurred at WorldCom in which in 2000, the company’s stock was plummeting and Ebbers as the corporate CEO had responsibility to cover this WorldCom stock margin calls that used to finance other’s Ebbers business. To overcome this problem, Ebbers forced WorldCom’s Board of Directors to give corporate loans that accounted for $400 millions to cover the margin calls that emerge, but this effort has failed. To hide this failed financial condition, Buford Yates as Director of General Accounting under direction of Scott Sullivan as CFO used insincere accounting method by create bogus financial records and profitability to increase the value of WorldCom’s stock. This evil action commenced in 1999 and run until May 2002. Scandal at WorldCom 2. 1. Facts According to several articles discussing the WorldCom scandal, we find that this fraudulent happened due to support from the corporate managements. There are many underlying facts behind the scandals as following (‘How Did’, 2002): WorldCom executives committed accounting fraud that pushed the company to be the largest bankruptcy in the US. The insincerity was hidden from stakeholders and public but disclosed in 2002 Several employments show evidences like hiding bad debt and understating costs that proven the insincerity discovered as early as 2001; however, WorldCom’s Board of Directors did not pay attention to this claim. In June 2001, there were stakeholders that do prosecution against WorldCom but it was elapsing due to lack of evidences. II. 2. Ethical Guidelines WorldCom scandal represents the biggest mistake in American business. WorldCom was proven to violate many ethical guidelines by committing insincerity in providing financial figures to stakeholders and public; some of the violation are as following: Customer commitment Ought to be a big company, WorldCom must hold the trust given by customers by delivering good services. However, customers’ trusts were violated for personal business. Stakeholders’ commitment Public commitment As a public company, WorldCom have responsibility to public to provide true corporate figures. After WorldCom Bankruptcy, stakeholders and investors had low confidence towards financial statement of corporations that caused the slow growth of stock markets. II. 3. Who Was Affected? The bankruptcy of WorldCom presents a domino effect in all of sector, especially at stocks market and telecommunication services. When WorldCom announced their bankruptcy, share price of Nokia, Sony Ericsson, Vodafone, Alcatel and other telecommunication companies experienced a significant downturn. For example, share price of Nokia experienced five-percent decline, Sony Ericsson descended nine percent, and Vodafone descended 17 percent. Meanwhile, Alcatel experienced heaviest blow by descending 17 percent momentary gratuities after announcing of expense amputation meaning employees reduction . II. 4. Avoidance and Preventions in Future Most of accounting scandals involve insiders (85% of scandals). Another 55% of accounting scandals also involve high-level managements and company’s executives. All insincerity will generate bad impact for company and company stakeholders. Therefore, it requires some prevention action so that a coming fraudulent can be avoided. There are some ways to avoid the fraud in a company: (Waymark, 2006) Observe the financial accounting One of important matters is to give more attention to company financial reports. A research finds that companies focus more on asset misappropriations and computer crimes (63%) while deception of financial accounting only 21%. Observing the executives Second way is to observe all company’s executive in the moment of company merger, after promotion, and new market extension. This is because all executives have work and serve company in a long time. However, if we consider facts and results of fraud, we find that executives conduct a lot of fraud in a company. Reference: ‘How Did WorldCom Go Bankrupt? ’ 2002. Retrieved June 19, 2007 from www. securitiesfraudfyi. com/ ‘Is the backbone broken? ’ 2002. Retrieved June 19, 2007 from http://money. cnn. com/ Midleton, James. 2002. ‘WorldCom domino effect begins’ Retrieved June 19, 2007 from vnunet. com/vnunet/news/2119227/worldcom-domino-effect-begins Waymark, Stuart. 2006. ‘Preventing Corporate Fraud: Know and avoid the myths’. Retrieved June 19, 2007 from http://int. sitestat. com/ernst-and-young/south-africa/s? South_Africa_Home. Media. 2006_Press_Releases. 14_Aug_06_Preventing_Corporate_Fraud

Composer biography (Pyotr Ilyich Tchaikovsky) Essay

Composer biography (Pyotr Ilyich Tchaikovsky) - Essay Example When he was four years old, he composed a song with his younger sister Alexandra. He began piano lessons at the age of four, with a local teacher. He soon learnt to read music as well as his teacher in three years. He became familiar with Frederic Chopin’s mazurkas. In 1850, Tchaikovsky was sent to the prestigious Imperial School of Jurisprudence in St.Petersburg , an all boys school. He studied there for nine years. He was popular among his peers, and had intense emotional ties with several boys. As music was not given much importance in the institute, Tchaikovsky’s father paid for his piano lessons from Rudolph Kundiger outside the School,. In the meantime, Pyotr’s mother died due to cholera., which had a great emotional impact on the boy. When he was seventeen, Tchaikovsky was influenced by the Italian music instructor, Luigi Piccioli. Tchaikovsky loved Italian music, and it influenced his compositions. He admired Mozart’s Don Giovanni. He graduated in 1859 from the Imperial School of Jurisprudence and started working as a junior civil servant. He worked there for three years although he did not like the work. Realizing that his vocation was music, he resigned from the post to study music. According to Daniel.G.Mason, who writes in his â€Å"Personal Life†, Tchaikovsky was a â€Å"ready improviser†, and could play music well for dancing, and was blessed with a â€Å"rich sense of harmony†. When Tchaikovsky joined St. Petersburg Conservatory and studied music, he was one of its first students. After graduating in 1865, he got a job as a teacher of music theory in the Moscow Conservatory. According to Mason, Tchaikovsky now had â€Å"the courage to attempt his first symphony’’, ‘Winter Dreams.’ He was so overwrought by nerves, that he stopped composing anything in the night.. In the first ten years in Moscow, he produced varied kinds of music from operas to string quartets, which built up his reputation His first opera,

Identify and Critically examine PERSONALISATION Essay

Identify and Critically examine PERSONALISATION - Essay Example This paper analyses one of the most questionable components of personalisation: the process of commissioning. This paper argues that the contemporary techniques of commissioning do not constantly result in favourable outcomes for service users, in particular, for the mentally ill and disabled. Commissioners, quite frequently, evaluate good outcomes against service practices and results rather than in relation to what has been accomplished and enhanced outcomes for service users (Seden, Matthews, McCormick & Morgan, 2010). A more holistic commissioning process for social care is the biggest challenge of personalisation. This paper discusses the definition, importance, and implication of personalisation to social work and community care. It primarily examines the extent of the progress of the personalisation initiative, emphasising and comparing the experiences with and perceptions of the mentally ill and the disabled of the effectiveness of personalisation agenda, specifically with re gard to the issue of commissioning. Second, the paper analyses the concerns raised by the execution of personalised social work and community care, with an emphasis on commissioning as a potential basis of reform. A great deal of the discussion here puts emphasis on individual budgets as the most beneficial case of current commissioning procedures, even though with some consideration of the significance of other components of personalisation, such as building social capital. Because personalisation has been recognised as a new and revolutionary model of public service reform, it has drawn much attention, as well as criticism. This paper discusses personalisation in England since this is where personalisation has progressed significantly. This paper examines the problems confronting commissioners with regard to personalisation, reflecting on the divergence between policy and practice. This discussion is of great importance to scholars, managers, policymakers, and people engaged in de veloping quality social care, building the benefits and privileges, and challenges and risks confronting those responsible for improving personalised social care. Personalisation: Definition, Importance, and Implication to Social Care Personalisation implies perceiving social care services in a completely distinct way. This implies beginning with the individual as a person with a purpose, inclinations, and strengths, and placing emphasis on them in the course of recognising their needs and preferences on the way they are supported and assisted to live fully (Carr, 2010). It demands a major change in the way social care is perceived and planned so that all services, personnel, procedures, and systems are equipped to prioritise people (Needham, 2010). The usual service-oriented model has generally implied that individuals have not been given the appropriate assistance at the appropriate time and have been incapable of developing the type of assistance they require (Carr, 2010). Basica lly, personalisation concerns granting individuals much more control over the way they live their lives and does not merely concern

Saudi Arabia And America Essay Example for Free

Saudi Arabia And America Essay When you talk or hear about Saudi Arabia and America, you know they are talking about the most important two countries in the world. When I graduated from high school in my country Saudi Arabia I was not thinking about to study out of the country. I applied for King Abdul-Aziz University in Jeddah I have been there for just one month until my brother asked me to go to United State of America. I had no idea what are the difference between my country and America when I arrived to America I saw too many difference between my country and U. S such as Food, Cost. The first thing and the most important thing is Food. There are big different between my country and United State Of America like there in Saudi Arabia most of week days we eat rice with fish, chicken and meat, and I like this way too much because I always play two times a day so I think I need a lot of protein and also my family cook every day in our home while here in America their food it always burger and pizza and here in America me and my brother do not cook every day and it’s hard for us because I used to eat my mother cocking almost every day but now I eat too much fast food such as burgers, pizzas . The second thing that everyone doesn’t like is The Cost. There are big different between Saudi Arabia and United States of America like there in my country the oil is cheaper than water because we have a lot of oil wells that why it is cheap. In my country we don’t have any taxes. For example, if I have place that sells cigarettes I don’t pay for any tax. Here in America the oil is so expensive if you want to buy a car you have to think that if you can afford buying the oil for your car and if you can’t afford you can’t buy a car. The taxes are so expensive in U.  S and this is why life in America is more expensive than Saudi Arabia because everything you buy has tax. Life is beautiful and trying new experiences is more beautiful. The experience I had and I will never forget about the first day in America. The food was my biggest problem because I was eating almost every day my mother cocking but here in America I eat fast food such as burger, pizza. The Oil in Saudi Arabia is cheaper than water but in America is so expensive. We don’t have any taxes in Saudi Arabia this is why life in Saudi Arabia is cheaper than America.

day spa marketing plan Essay -- essays research papers

Industry Overview: There are an estimated 12,100 spas throughout the United States. In the U.S. the largest spa category, accounting for seven of every ten spas, is day spa. Resort and hotel spas are the second largest, with club spas, medical spas, mineral spring spas and destination spas respectively trailing. Geographically speaking, the distribution of spas in the U.S. generally parallels that of the population distributions with the largest region being the North East. According to the ISPA (The International SPA Association) in 2003 there were approximately 136 million spa visits made in the U.S. Sixty percent (60%) of these visits were to day spas while 27% were to resort and hotel spas and the remaining 13% were spread across the four other types of spas. The U.S. spa industry generated an estimated $11.2 billion in revenues in that same year. Fifty two percent (52%) of a spa ¡Ã‚ ¦s revenue is gained from its treatment rooms. Despite being the largest segment, day spas, accounts only for just under half of that revenue at 49% The Kline Group research suggested a strong growth (2003-04) in the spa market close to 11% from driving forces such as: „à Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  High levels of media attention „à Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Increased number of product brands „à Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Greater consumer awareness of market products/benefits „à Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Lower price points relative to surgical and non-surgical procedures „à Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Anti-aging trend continues Between 2002 and 2004 studies from the ISPA concurred with an annual growth rate of 12%. Since its growth rate peak in 2000 at 51%, the number has gradually moderated. As in any industry, demand is the driving force that determines how well the industry performs.   Ã‚  Ã‚  Ã‚  Ã‚   Competitive Profile: With the largest population of day spas being located in the North East region the competition is tough but not unbeatable. Top Competitors in DaiSpa ¡Ã‚ ¦s market include: „X  Ã‚  Ã‚  Ã‚  Ã‚  Elizabeth Grady, Framingham, MA Hair, nails, body treatments, facials, make-up (direct competitor) „X  Ã‚  Ã‚  Ã‚  Ã‚  Paul Conzo Day Spa and Hair Salon, Worcester, MA Manicures, Pedicures, Body Wraps, Hair, Nails, Spa Treatment Packages, Facials, Glycol Peels „X  Ã‚  Ã‚  Ã‚  Ã‚  Ardan Salon & D... ...ving to compete with beauty specialty stores that sell spa and salon products. Advertising and promotion will be subtly forcefull to if nothing else to get you excited and intrigued. Plant the  ¡Ã‚ §we should check that place out ¡Ã‚ ¨ seed. We will be running an extensive and quite costly advertising and promotion strategy. Radio, some local television during the prime news hours, drop leafs in major magazines, news print, bus sides, living and entertainment media. We will also be making brochures with our product and service menu available at local venues with coinsiding business i.e. health clubs, surgical offices, & medical offices. We will also place ads on bulletin boards of local universities and apartment/condo complexes. Service/Product Offering The following is a brief list of the services and products that will be offered at the spa: o Facials and Skin Care Treatment: European, corrective, therapeutic, and relaxing. o Nail services: Sculptured manicures, pedicures, and paraffin treatments. o Total Body Treatments: Full body massage, body wraps, reflexology treatments.. o Beauty Products: Full skin care line of facial and body products, herbs, and essential oils.

Pyscological Disorders Essay

Behaviourism has many different strengths and weaknesses. One strength of the approach is that is has successfully applied classical and operant condition to its theories. This is strength as it is used in different therapies such as systematic desensitization, which is a type of behaviour therapy to help overcome phobias and other anxiety disorders; it is based on classical conditioning. Another strength is that it uses scientific methods of research making it much more objective, measurable and observable as well as being able to obtain reliable results. An example of this is Banduras’ bobo doll of study of aggression. However, there are also weaknesses to this approach. The Behaviourism approach focuses too much on the â€Å"nurture† side of nature/nurture debate and suggests that all behaviour is learned. However, research has shown that cognitive and biological elements have been proved to affect individual’s behaviour. For example, people learn behaviour by observing others getting rewarded for certain actions. Another weakness is the ethical issues raised by using animals in experiments. This is because animals cannot consent to take part and are unable to withdraw themselves from experiments, for example, Pavlov’s dog studies. A major strength of this theory is that it is quick and affordable. As the behaviourism theory focuses on the future and what is happening now instead of the past, treatment can be quick and effective as they are not discussing past experiences which may be time consuming. However, because this theory ignores past experiences and influences, it may cause problems as individuals may need to discuss past experiences in order to sort their emotions out. Because this theory ignores them and focuses on present experiences it can cause a major problem as people may not be able to benefit from the therapy as they need to discuss their past. * Social Learning Theory: The Social Learning theory was developed my Albert Bandura who believed that we can learn by observing others. This theory however, has different strengths and weaknesses. One of the great strengths of the social learning theory is that it combines important models of learning. This therefore makes it a good education theory. Another strength is that children are seen are easy to teach and any child can be taught. Albert believed that motivation comes largely through praise. The praise, however, is seen indirectly, since it is the model that is praised, not the child. Once motivated, the model provides the bulk of teaching. The general concept is that children just the right environment to begin learning useful skills. Another strength is that it is an easy theory to grasp and it seems to be generally proven by actual experience. For example, when learning to play football, individuals often first watch a game on TV, which provides the inspiration and motivation to learn to play. However, there are weaknesses that question if this theory is correct. The main weakness of this theory is that is does not include the child’s cognitive development. While there are some cognitive insights in the social learning theory, they are not explained. Albert believed that a child was seen as a sponge, absorbing information through modelling. However, the child’s contribution to how models are absorbed is processed and worked out through time and is not present to any extent in the theory. Another weakness is that is does not have any given cause. The social learning theory explains that motivation exists though praise. However, it seems that motivation is socially conditioned, and therefore relative. The social learning then takes the basic social structure as normative and standard, without judgement. * Psychodynamic: This theory was developed by Sigmund Freud and Erik Erickson and believed that we are not always aware of all aspects of ourselves. They ignored all science theories and focused going â€Å"inside the head†. However this theory has different strengths and weaknesses. One strength of the psychodynamic theory is that is focused on the effects that childhood experiments have on the personality. This is a strength because Freud was the first psychologist to realise the importance of childhood. It also led to other psychologists including Piaget developing theories on childhood. Another strength is that it takes both nature and nurture into account. This is a major strength as is emphasise the importance of both. For example, Freud’s assumption of childhood experiences focused on nurture whereas the ID, Ego and Super-ego focused on nature. However, a weakness of the psychodynamic approach is that it is capable of being tested. This is a weakness because the assumptions cannot be scientifically measured or proved wrong, for example, is the idea of the mind being split into three parts. This cannot be proven so therefore questions if its valid information. Another weakness is that it suggests that all behaviour is pre-determined and people do not have free will. * Biological approach: The biological approach was developed by Arnold Gessel who explained the developmental process and stages involved from conception onwards. A strength of this theory is that it is very scientific. This is a major strength because the experiments used are measurable, objective and can be repeated to obtain reliable results. Also, the researcher has more control over the variable. Another strength of the approach is that it increases the likelihood of being able to treat people with abnormal behaviour and provides explanations about the causes of behaviour. This is a major strength as it can be used to improve people’s lives. However, a weakness of the biological approach is that is focuses too much on the â€Å"nature† side of the nature/nurture debate. It argues that behaviour is caused by hormones, neurotransmitters and genetics. Another weakness of the biological approach is that it develops theories about disorders and generalises them to apply to everyone. It does not take into account the view that humans are unique. An example for is that general adaption syndrome assumes that everyone responds in the same way to stress but does not take into account that some people have or need more support than others. * Cognitive: The Cognitive theory was development by Jean Piaget who believed children are born with a very basic mental structure, genetically inherited and evolved, in which all subsequent learning and knowledge is based. One strength of the cognitive approach is that is looks at thought processes which were ignored by other psychologists, especially behaviourists. It looks at processes such as memory, attention and perception which all have an effect on our behaviour. Another strength of this approach is that its theories have been applied to cognitive therapies such as rational emotive therapy which is a therapy that focuses on resolving emotional and behavioural problems and helping people to lead happier and more fulfilling lives. This therapy has been successful in changing irrational thoughts so that behaviour improves. However, a weakness of the cognitive approach is that it reduces human behaviour down to individual processes such as memory and attention. This is a weakness because the human is a product of all the processes working together and not just individual parts. Another weaknesses is that the approach is too mechanical, it compares the human to computers and suggests they have similar though processes. This is a weakness as humans are much more complex than computers. * Humanistic: The humanistic approach was developed by a psychologist called Abraham Maslow who observed the study of the whole person. He looked at human behaviour not only through the eyes of the observed, but through the eyes of the person doing the behaving. A strength of this theory is that is focuses on both the positive nature of humankind and the free will associated with change. Another strength is the way in which many of its aspects fit well with other approaches. Many therapies have provided a more humanistic undertone in their work with clients. Even though they may argue that the humanistic theory does not go far enough, they see the benefit in helping people change. However, a weakness of this theory if that is appears to centre on its lack of concrete treatment on specific issues. With the basic concept behind the theory being free will, it is difficult to develop treatments and study the effectiveness of this theory. Secondly, there are those who believe that the humanistic theory does not help those with more severe personality or mental health problems. Another weakness is that this theory is still not complete as there are different questions that are still unanswered. For example, are people basically good or are their some individuals who are not capable of this? As these questions are still unanswered it questions if the theory is effective.

The Good Mother By Ellen Cronan Rose - 1115 Words

The idea of Mother Earth is extremely empowering for women; most women believe that, right? Ellen Cronan Rose finds the idea of mother earth tremendously unempowering. Rose writes in her article â€Å"The Good Mother: from Gaia to Gilead†, that the imagery of mother earth is deeply problematic and is harmful to the feminist cause. This is a shocking view considering that most women don’t seem to have a problem with that idea. Ellen Cronan Rose states that the â€Å"mother earth† metaphor is harmful to the way women are viewed in society because it perpetuates negative stereotypes against women, it views the earth and women primarily as producers, and it overlooks the fact that both men and women are connected to nature. She goes in-depth into how mother earth imagery can impact women. The first issue that Rose has with the mother earth image is that it appears to feed into male stereotypes for women. She quotes a New Age article that states: â€Å"The Earth is currently terrified. Now, that’s a shocker, isn’t it? Great big Earth Goddess†¦The Big Lady quaking in her well worn earth boots†¦She scared. She needs some powerful comforting.† (Bagley and McIntosh 221). Language like this shows that some people connect women with weakness, and that the earth and women need a strong man to save them. This goes to show that while some women may be empowered by the idea of a mother earth, others can abuse that idea and twist it into something that is oppressive. There are still sexist people out